Good design explains itself. If it doesn't, it's not done yet.

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Branding

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UX/UI Design

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Web Design
Nathan Edwards

Profession

UX/UI Designer

Location

Dallas–Fort Worth, TX

Nathan Edwards

Profession

UX/UI Designer

Location

Dallas–Fort Worth, TX

01

My Mission

©2019-2026

Hey, I'm Nathan. I ask what a product's actually for, then build only that. I've done it across e-commerce, healthcare, nonprofits, & enterprise tools for 10+ years.

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Projects

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Design and product work shaped from early concept to final launch.

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Projects

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Design and product work shaped from early concept to final launch.

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Projects

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Design and product work shaped from early concept to final launch.

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Websites

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Websites and web apps designed and built, mostly in Framer.

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Websites

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Websites and web apps designed and built, mostly in Framer.

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Websites

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Websites and web apps designed and built, mostly in Framer.

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Projects

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Design and product work shaped from early concept to final launch.

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Websites

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Websites and web apps designed and built, mostly in Framer.

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Years

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Years of experience across product design, UX/UI, and visual systems.

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Years

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Years of experience across product design, UX/UI, and visual systems.

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Years

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Years of experience across product design, UX/UI, and visual systems.

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Clients

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Brands, founders, and enterprise teams supported from early idea to final launch.

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Clients

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Brands, founders, and enterprise teams supported from early idea to final launch.

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Clients

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Brands, founders, and enterprise teams supported from early idea to final launch.

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Years

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Years of experience across product design, UX/UI, and visual systems.

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Clients

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Brands, founders, and enterprise teams supported from early idea to final launch.

02

Portfolio

Case
Studies.

How I actually work: Understand the problem Then Build the thing that fixes it.

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Services

What I
Create.

I figure out what the site needs to do first. Structure and interactions come after that, not before.

Contact

Plan Your
Next Website
with Me.

User

Nathan Edwards

UX/UI Designer

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Strategy

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Design

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Development

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Marketing & SEO

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Strategy

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Design

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Development

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Marketing & SEO

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Strategy

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Design

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Development

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Marketing & SEO

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Process

5 Steps
to Launch.

I keep this simple on purpose. Five steps, no surprise phase six halfway through.

01

Plan

Project Direction

I start by asking what your site actually needs to do: who it's for, what you're trying to say, and what happens after someone lands on it. That's the direction everything else follows.

01

Plan

Project Direction

I start by asking what your site actually needs to do: who it's for, what you're trying to say, and what happens after someone lands on it. That's the direction everything else follows.

01

Plan

Project Direction

I start by asking what your site actually needs to do: who it's for, what you're trying to say, and what happens after someone lands on it. That's the direction everything else follows.

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Build

Development

I build the design into a working Framer site: responsive, with clean interactions and a structure you can edit later without calling me first.

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Design

Visual System

I create a clean visual direction with strong typography, spacing, layout, and interaction ideas. The goal is to make your website feel polished, modern, and aligned with your brand.

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Build

Development

I build the design into a working Framer site: responsive, with clean interactions and a structure you can edit later without calling me first.

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Launch

Final Polish

Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.

01

Plan

Project Direction

I start by asking what your site actually needs to do: who it's for, what you're trying to say, and what happens after someone lands on it. That's the direction everything else follows.

02

Build

Website Blueprint

I build the design into a working Framer site: responsive, with clean interactions and a structure you can edit later without calling me first.

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Launch

Final Polish

Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.

02

Structure

Website Blueprint

Before any visual design happens, I map out the pages, the flow between them, and what goes where. Get the structure right and the design part gets a lot easier.

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Structure

Website Blueprint

Before any visual design happens, I map out the pages, the flow between them, and what goes where. Get the structure right and the design part gets a lot easier.

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Structure

Website Blueprint

Before any visual design happens, I map out the pages, the flow between them, and what goes where. Get the structure right and the design part gets a lot easier.

05

Launch

Final Polish

Before it goes live, I test it, tighten up the details, and set the SEO basics. Then it's ready, not just built.

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Build

Development

I turn the design into a responsive Framer website with smooth interactions, clean components, and an easy-to-edit structure. Everything is built to work across desktop, tablet, and mobile.

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Launch

Final Polish

Before it goes live, I test it, tighten up the details, and set the SEO basics. Then it's ready, not just built.

Ready
To Start?

Tell me about your project, your goals, and where you want the website to go.

What you get

Free intro call

Project fit check

Clear next steps

03

Design

Visual System

I create a clean visual direction with strong typography, spacing, layout, and interaction ideas. The goal is to make your website feel polished, modern, and aligned with your brand.

04

Build

Development

I turn the design into a responsive Framer website with smooth interactions, clean components, and an easy-to-edit structure. Everything is built to work across desktop, tablet, and mobile.

Ready
To Start?

Tell me about your project, your goals, and where you want the website to go.

What you get

Free intro call

Project fit check

Clear next steps

03

Design

Visual System

This is where the typography, spacing, and layout system come together, the actual look of the site. It's where it starts feeling like your brand instead of a template.

03

Design

Visual System

This is where the typography, spacing, and layout system come together, the actual look of the site. It's where it starts feeling like your brand instead of a template.

Ready
To Start?

Tell me about your project, your goals, and where you want the website to go.

What you get

Free intro call

Project fit check

Clear next steps

05

Launch

Final Polish

Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.

Ready
To Start?

Tell me about your project, your goals, and where you want the website to go.

What you get

Free intro call

Project fit check

Clear next steps

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Testimonials

Client
Stories.

A few words from founders, studios, and brands Ive helped.

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10+ Years

Trusted by 20+ Founders & Brands

13th Mirror

Wellness E-Commerce Brand

Logo

Nathan built this from a name and an idea. Everything from the brand to the packaging to the site feels like one person made it, because one person did.

13th Mirror

Wellness E-Commerce Brand

Logo

Nathan built this from a name and an idea. Everything from the brand to the packaging to the site feels like one person made it, because one person did.

13th Mirror

Wellness E-Commerce Brand

Logo

Nathan built this from a name and an idea. Everything from the brand to the packaging to the site feels like one person made it, because one person did.

EZ Tax

Tax Services Business

Logo

Our old site sat unfinished for ten years. What Nathan built actually looks like the business we've been running for two decades, and it's already helping us win clients back.

EZ Tax

Tax Services Business

Logo

Our old site sat unfinished for ten years. What Nathan built actually looks like the business we've been running for two decades, and it's already helping us win clients back.

EZ Tax

Tax Services Business

Logo

Our old site sat unfinished for ten years. What Nathan built actually looks like the business we've been running for two decades, and it's already helping us win clients back.

13th Mirror

Wellness E-Commerce Brand

Logo

Nathan built this from a name and an idea. Everything from the brand to the packaging to the site feels like one person made it, because one person did.

EZ Tax

Tax Services Business

Logo

Our old site sat unfinished for ten years. What Nathan built actually looks like the business we've been running for two decades, and it's already helping us win clients back.

Walmart AMP

Ticketing Platform

Logo

A ticketing platform redesign built around a real-time seat map, so fans pick actual seats instead of guessing at general admission.

Walmart AMP

Ticketing Platform

Logo

A ticketing platform redesign built around a real-time seat map, so fans pick actual seats instead of guessing at general admission.

Walmart AMP

Ticketing Platform

Logo

A ticketing platform redesign built around a real-time seat map, so fans pick actual seats instead of guessing at general admission.

Fideful

Social Fitness App

Logo

Nathan's UX/UI work has been sharp from day one. The dashboard and crew leaderboards feel exactly like what we set out to build.

Fideful

Social Fitness App

Logo

Nathan's UX/UI work has been sharp from day one. The dashboard and crew leaderboards feel exactly like what we set out to build.

Fideful

Social Fitness App

Logo

Nathan's UX/UI work has been sharp from day one. The dashboard and crew leaderboards feel exactly like what we set out to build.

Walmart AMP

Ticketing Platform

Logo

A ticketing platform redesign built around a real-time seat map, so fans pick actual seats instead of guessing at general admission.

Fideful

Social Fitness App

Logo

Nathan's UX/UI work has been sharp from day one. The dashboard and crew leaderboards feel exactly like what we set out to build.

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Visitors

Websites designed to create clear journeys, stronger engagement, and better first impressions.

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Visitors

Websites designed to create clear journeys, stronger engagement, and better first impressions.

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Visitors

Websites designed to create clear journeys, stronger engagement, and better first impressions.

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0k

Visitors

Websites designed to create clear journeys, stronger engagement, and better first impressions.

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Impressions

Digital experiences seen across launches, campaigns, and brand touchpoints.

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Impressions

Digital experiences seen across launches, campaigns, and brand touchpoints.

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Impressions

Digital experiences seen across launches, campaigns, and brand touchpoints.

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Impressions

Digital experiences seen across launches, campaigns, and brand touchpoints.

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Projects

Websites, landing pages, and Framer builds created for founders, studios, and modern brands.

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Projects

Websites, landing pages, and Framer builds created for founders, studios, and modern brands.

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Projects

Websites, landing pages, and Framer builds created for founders, studios, and modern brands.

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Projects

Websites, landing pages, and Framer builds created for founders, studios, and modern brands.

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0k

Interactions

User moments shaped through clean layouts, smooth motion, and thoughtful interface design.

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Interactions

User moments shaped through clean layouts, smooth motion, and thoughtful interface design.

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Interactions

User moments shaped through clean layouts, smooth motion, and thoughtful interface design.

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0k

Interactions

User moments shaped through clean layouts, smooth motion, and thoughtful interface design.

FAQ

Quick
Answers.

Everything you should know before we start designing and building.

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What do you offer?

I work across product design, UX/UI, web design, and branding. I don't split those up because in practice they're not separate problems: a good-looking site that confuses people isn't done, and a well-structured product with no visual direction isn't done either.

Recent work spans e-commerce, healthcare, nonprofits, and enterprise tools. The industry changes. The process I use to get from problem to shipped product doesn't.

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Do you only work with Framer?

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How long does a project take?

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Can you redesign my existing product or website?

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Will I be able to edit the website myself?

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How do we start a project?

01

01

What do you offer?

I work across product design, UX/UI, web design, and branding. I don't split those up because in practice they're not separate problems: a good-looking site that confuses people isn't done, and a well-structured product with no visual direction isn't done either.

Recent work spans e-commerce, healthcare, nonprofits, and enterprise tools. The industry changes. The process I use to get from problem to shipped product doesn't.

02

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Do you only work with Framer?

No. Framer's what I reach for when a site needs to actually ship fast, but my main focus is product design: UX/UI for web and mobile apps, dashboards, internal tools, that kind of thing.

For work that doesn't need a live Framer build, I'm in Figma instead. The tool follows the project, not the other way around.

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How long does a project take?

Most projects run 2 to 6 weeks. A focused UX/UI engagement or a single landing page moves toward the fast end. A full product or multi-page site with more flows and content needs the extra weeks.

Before anything starts, I lay out the scope, timeline, and next steps so you're not guessing where things stand halfway through.

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Can you redesign my existing product or website?

Yes. I start by going through what you already have: what's actually working, what's just sitting there, and what's quietly costing you users or customers.

From there I design a direction that fixes the real problems, not just a fresh coat of paint over the same structure.

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Will I be able to edit the website myself?

Yes. I build the site with a clean structure so you can update text, images, links, and CMS content yourself once it's live.

I'd rather hand you something you can actually run than build something you need me for every time you want to change a headline.

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How do we start a project?

We start with a short intro call. We'll talk about your goals, what kind of project this actually is (product, website, brand, or some mix), your timeline, and what approach makes sense given all that.

After that, you get a clear proposal: scope, pricing, timeline, and what happens next.